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Ford Everest sets sales record in October

The new-generation Ford Everest is making big strides in the Australian market, setting an all-time monthly sales record in October with 1271 units registered.

October’s result for the Everest 4×4 marked 134.1 per cent growth compared to the same month in 2021, while the nameplate’s year to date (YTD) figure of 8076 units to the end of October is 20.7 per cent up on this time last year.

Ford Australia confirmed last month’s sales figures marked an all-time monthly record for the Everest nameplate, and the second time ever that the Ranger-based off-roader has managed a top three finish overall in the mainstream large SUV segment, behind the leading Toyota Prado (1461 units, up 39.0 per cent).

The last time the Everest finished on the podium was back in October 2020, where it returned 601 units and again finished in second place.

Much of the Everest’s success is off the back of the new-generation model launched in September, with Ford’s local arm noting very strong interest in and demand for the new V6 turbo-diesel models.

Such is demand that Ford’s dealer network is currently taking orders for delivery in the fourth quarter of 2023 – meaning if you go and place an order on a V6 Everest now, you’ll be waiting at least 12 months.

While the Everest’s October result was nipping at the heels of the venerable Prado, it’s still a little way off its arch nemesis’s year to date figure. To October 31, 2022, the Toyota Prado has returned 19,087 registrations, marking 3.9 per cent growth.

The Prado is far and away the best selling vehicle in the large SUV class, covering both unibody and ladder-frame vehicles. Sitting in second place this year is its stablemate, the Toyota Kluger, with 10,989 registrations.

In terms of other direct competitors in the 4×4 sub-class, the Everest is just behind the Isuzu MU-X, which year to date is sitting on 8825 registrations (down 3.0 per cent). An updated model is due in December.

Just months after launching its new-generation 4×4, Ford Australia announced details of the updated MY23.5 Everest line-up, headlined by the addition of a new Everest Sport Bi-Turbo 4×2 variant.

Featuring all the same appointments as the penultimate Sport V6 specification, the Sport Bi-Turbo swaps out the 3.0-litre V6 diesel for the smaller 2.0-litre Bi-Turbo unit and is rear-wheel drive only. It’s also $6800 less than the V6 4×4 version, with prices starting at $62,790 plus on-road costs, though it retains the V6’s 3500kg towing capacity.

“[The] Everest Sport has proven to be a very popular model since we revealed the Next-Generation Everest range earlier this year,” said Andrew Birkic, Ford Australia president and CEO.

“With the introduction of Everest Sport RWD we are offering our customers more choice, with a very stylish vehicle that can tow the boat and fit the family in safety and comfort.”

MORE: Everything Ford Everest

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